About the Project: The Diet Coke Young Designer Challenge was a combined effort with Target to encourage young designers to submit their inspiration and design ideas for a screen print image that would be printed on t-shirts and distributed to various retail Target stores nationwide. The theme was “Stay Extraordinary,” and it had to combine inspiration from their spokesperson, Taylor Swift, as well as stick to the Diet Coke brand identity and guidelines for logos, color schemes, etc.
Software & Equipment Used: Adobe Photoshop CS6, Adobe PDF Reader, Adobe InDesign CS6, Wacom Bamboo Capture tablet.
Press Release: For more information on the project, visit: http://www.coca-colacompany.com/.